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Media’s $100b man says the ad market has room to grow - October 2023

Christian Juhl sits atop a $100 billion-a-year budget and is one of the world’s most powerful media executives.

As the global boss of GroupM, the biggest advertising buying group in the world, he oversees the combined spending power for thousands of brands, including Ford, Colgate-Palmolive, Google, Nestlé, Unilever, Mars and Coca-Cola.

GroupM uses that scale to buy media space and sell it back to its clients. Each year, according to the best independent estimates, GroupM spends almost $US64 billion ($101 billion) of its clients’ money on ads.

At that level, a media executive can talk in sweeping, market-wide statements. Wars in the Middle East and Ukraine, clear inflationary pressures, an unsteady future for commercial real estate, and higher interest rates will have tremendous impact on advertising and media markets. It just hasn’t been fully felt yet, Mr Juhl said.

Locally, the ad industry accounts for $53 billion, or 2.1 per cent of GDP, new research released on Friday found. GroupM predicted advertising revenue – how much the world’s advertisers spend – will grow 5.9 per cent in 2023 and 6 per cent in 2024.

“I certainly see all of those unknowns out there, that makes you careful about the future,” Mr Juhl said.

“But generally, I think it’s been a pretty resilient marketplace. We’ve still been able to provide growth for our clients during that time period. I’m still cautiously optimistic we can find ways of growth through this.”

Advertising is going through a resurgence, he said. Rolling lockdowns and forced isolation during COVID-19 drove huge adoption of digital channels. Meta burned billions of dollars on a metaverse then launched a Twitter clone called Threads, TikTok kept growing at breakneck speed, and Netflix, Amazon Prime Video and Disney+ have all started adding advertising-subsidised tiers to their platforms.

“Advertising has always been a really important part of the economy. It was more surprising when you had [Netflix executives] Reed Hastings or Ted Sarandos saying, ‘We’ll never take advertising on Netflix’,” Mr Juhl said.

“How do you have such large valuable audiences and not open it up in a meaningful way to brands? [Now] there’s probably more inventory available than there’s been in a long time.”

The days of the massive, culture-defining 30- or 60-second ad spot are fading, Mr Juhl said, despite the drawcards of the Super Bowl and the Olympics. “But, largely, viewership on those has been on the decline for some time,” he said.

Likewise, the resurgence of advertising is happening while tech and media companies slash costs. That’s an inevitable correction, he said.

“There’s been so much stimulus put into the market, and there’s been so much growth post COVID, that there’s a natural time right now where I think a lot of companies are just [thinking], ‘Should we slow down?’ So I think that’s more of a natural cycle than sort of ‘Hey, let’s panic and run for the hills,’” Mr Juhl said.

“You have to look at that in the grand scheme of things. We’re still looking at a massive growth mountain over the last four years.”

The true impact of rapid interest rate rises is yet to be fully felt, he said. At some point, that will severely hit consumer spending. But Mr Juhl is upbeat about the future. Government interventions to rescue businesses like Silicon Valley Bank should give some confidence to the market.

“I wouldn’t underestimate governments changing positions quickly in face of all this uncertainty to provide security for those that have been over-extended,” he said. “What happened? They bailed them out. There’s reason to still be optimistic.”

UFC

KHAMZAT CHIMAEV: SMASH EVERYONE AND GET ALL THE BELTS

UFC Superstar Khamzat Chimaev’s Desire To Crush The Best In The World Continues As He Faces Former Welterweight Champion At UFC 294: Makhachev vs Volkanovski 2

Nothing was going to stop Khamzat Chimaev from fighting at UFC 294: Makhachev vs Volkanovski 2. After more than a year on the sidelines, “Borz” didn’t care who he faced or at what weight class – he just wants to fight, and he made that clear by accepting Kamaru Usman at middleweight after his bout with Paulo Costa fell through just over a week ago.

The 29-year-old superstar told reporters in Abu Dhabi at UFC 294 media day that the whole process of switching from fighting Costa to fighting Usman was a simple one.

“My manager called me to fight Usman and I said ‘OK, let’s go’,” Chimaev said. “For me, it doesn’t matter.”

When it became clear that Costa was going to have to pull out of their middleweight bout due to an infection in his elbow, Chimaev couldn’t help but feel desperate for a fight. He wrote a message to UFC CEO Dana White begging for a fight with anyone. Ranked, unranked, veteran, or newcomer.

“I wrote Dana White and I said, ‘Brother, give me someone, I need to fight,’” Chimaev recalled. “But then my manager called so I deleted the message.”

Once the fight was announced, many fans were thrilled to find out Chimaev was going to fight Usman in a matchup between the former welterweight champion and one of the division’s top contenders.

But Chimaev moved up to middleweight following a weight miss at UFC 279 and that’s how the fight with Costa came about. Now it’s Usman, and Chimaev is just as excited as the fans to finally showcase what he can do against “The Nigerian Nightmare”.

“Since day one when I get to the UFC, everyone spoke about Khamzat and Usman and our wrestling skills and our striking – all of these things. He’s an old version, I’m new. Like iPhones come out - he’s like iPhone 5 and I’m like iPhone Pro,” Chimaev joked. “If there is gold there, of course he’s going to cut the weight, but he couldn’t take the belt so that’s why he asked [to step in]. I’m Khamzat Chimaev. That’s why he comes up to fight to fight me. The guy comes for money, and the money fight is me.”

Chimaev knows that the public applauds Usman’s decision to step in, and while that’s well deserved, he also knows that coming in on short notice could potentially give Usman the ability to point to his lack of preparation if he were to lose.

“The guy comes just to make money,” Chimaev said. “Of course, he comes to win, everyone comes to the fight to win, but he has all the excuses.”

A win over Usman – and a dominant one like we’ve grown accustomed to seeing from Chimaev – would certainly skyrocket him to the top of the list for title fights at both welterweight and middleweight.

Chimaev believes his UFC career is just getting started. He’s planning on being at the top for the next ten years.

He’s confident that he’ll end up facing Costa at some point and he also has his sights on fighting with Israel Adesanya, battling middleweight champion Sean Strickland, and competing with welterweight champion Leon Edwards.

And that’s exactly what Chimaev wants. He wants to face the best in the world and beat the best in the world in a way that no one has ever seen before. If he can do that, he isn’t concerned with how long it takes him to get to a title shot.

He knows that getting belts and records is inevitable.

“I want to fight the best guys. It’s not fun to watch if I’m going to smash somebody that nobody knows. It’s not going to make UFC any money,” Chimaev said. “I’m not after just the title; I’m after all the heads in the UFC. Smash somebody, make money and be happy.

“If I smash everyone, finish everyone, they have to give me all belts.”

UFC

Dana White Announces UFC 294 Co-Main Event

KAMARU USMAN TO FACE KHAMZAT CHIMAEV IN UFC 294 CO-MAIN EVENT

Former Welterweight Champion Replaces Paulo Costa At UFC 294; Faces Rising Star Chimaev

The UFC 294 card continued it evolution Wednesday when UFC CEO Dana White took to social media to announce a major change to the co-main event.

“You know what we’ve been dealing with this week. We just got the big fight done yesterday, the highly anticipated rematch in Abu Dhabi: Makhachev vs Volkanovski,” he said, referencing Tuesday evening’s announcement that Charles Oliveira was injured and would be replaced by the featherweight champion Volkanovski.

“Now you’ve been waiting for the co-main event. Costa’s hurt…we got it done. The No. 4 welterweight in the world, Khamzat Chimaev, is moving up to middleweight and he will face the No. 1 welterweight in the world: Kamaru Usman.”

Usman was one of the most dominant champions in UFC welterweight history before dropping the only two losses of his career back-to-back vs current champion Leon Edwards. He’ll look to build another run to the title, beginning on just 9 days notice vs Chimaev October 21.

Chimaev has become appointment viewing since joining the UFC roster in 2020. Undefeated in his 12 professional bout, with most of his wins coming within the first two rounds, his dynamic style remains a puzzle yet to be solved.

“No. 1 vs No. 4 at middleweight, Usman vs Chimaev,” White said excitedly. “I will see you in Abu Dhabi!”

UFC

CHARLES OLIVEIRA OUT, ALEXANDER VOLKANOVSKI IN AGAINST ISLAM MAKHACHEV AT UFC 294

Featherweight Champion Alexander Volkanovski Replaces Injured Charles Oliveira For Lightweight Ttile Rematch Against Islam Makhachev

UFC CEO Dana White announced a change for the main event at UFC 294 in Abu Dhabi. Featherweight champion Alexander Volkanovski will step in against lightweight champion Islam Makhachev after Charles Oliveira was forced to pull out of their scheduled rematch. The main event between Makhachev and Volkanovski is a rematch of their epic duel from February at UFC 284 in Perth, Australia, where Makhachev bested “The Great” via unanimous decision. 

The previous bout between Makhachev and Volkanovski was a back-and-forth affair in front of an electric Australian crowd, who were in full voice supporting their fellow countryman at UFC’s first event in Australia since October 2019. Makhachev successfully defended his title, but some believed Volkanovski did enough to earn double-champ status that night. After the fight, the two champions shared pleasantries, and Volkanovski started pining for a rematch – even saying he was keen to fight Makhachev in Abu Dhabi. 

A few months later, Volkanovski returned to the featherweight division to defend his 145-pound belt against interim featherweight champion Yair Rodriguez at the end of International Fight Week at UFC 290. Makhachev, on the other hand, has not competed since their initial bout. Headlining UFC’s pay-per-view in Abu Dhabi for a second consecutive year, Makhachev hoped to also repeat his performance at UFC 280 when he submitted Oliveira in the second round to win the lightweight title his mentor and close friend Khabib Nurmagomedov once held. 

The disappointment for Oliveira, meanwhile, is understandably high. “Do Bronx” was adamant that he was too caught up in the intensity of the first fight with Makhachev, particularly after Oliveira was forced to vacate the title when he missed weight before knocking out Justin Gaethje at UFC 274 in Arizona, and thusly underperformed.

Oliveira, never a stranger to bouncing back from adversity, showed he was still one of the best lightweights in the world when he ran through Beneil Dariush at UFC 289, snapping Dariush’s 8-fight win streak.

While one can assume the winner in Abu Dhabi will face Oliveira next, it does get a bit more complicated should Volkanovski win a second belt. That opens the door to a trilogy, a Volkanovski-Oliveira fight or even a situation involving Justin Gaethje, whom many believed earned a title shot with his epic knockout win over Dustin Poirier at UFC 291 for the BMF title. 

All that said, the Abu Dhabi fans are in for a treat with UFC 294: Makhachev vs Volkanovski 2 on October 21.

(UFC)

UFC 294 Tale Of The Tape and Fight Card

TALE OF THE TAPE

Islam Makhachev

Age: 31

Record: 24-1

Height: 178cm

Reach: 179cm

Leg reach: 103cm

Alexander Volkanovski

Age: 35

Record: 26-2

Height: 168cm

Reach: 182cm

Leg reach: 91cm

THE BETTING ODDS?

Volkanovski is once again the underdog despite coming extremely close to pulling off an upset in his first fight against Makhachev.

Volkanovski to win — $3.10

Volkanovski win TKO/KO — $6.25

Volkanovski win via points/decision — $5.80

Volkanovski win via submission — $26

Makhachvev to win — $1.37

Makhachev win via TKO/KO — $6

Makhachev win via points/decision — $2.74

Makhachev win via submission — $4

Draw — $51

FULL UFC 294 CARD (ALL TIMES AEDT)

Main Card (from 5am AEDT)

Islam Makhachev (c) v Alexander Volkanovski for the UFC lightweight title

Kamaru Usman v Khamzat Chimaev — middleweight

Magomed Ankalaev v Johnny Walker — light heavyweight

Ikram Aliskerov v Warlley Alves — middleweight

Said Nurmagomedov v Muin Gafurov — bantamweight

Prelims (from 1am AEDT)

Tim Elliott v Muhammad Mokaev — flyweight

Mohammad Yahya v Trevor Peek — lightweight

Javid Basharat v Victor Henry — bantamweight

Abu Azaitar v Sedriques Dumas — middleweight

Mike Breeden v Anshul Jubli — lightweight

Nathaniel Wood v Muhammad Naimov — featherweight

Viktoriia Dudakova v Jinh Yu Frey — women’s strawweight

Shara Magomedov v Bruno Silva — middleweight

News Media Blogger: News Corp

News Media Blogger

News Corp Q1 2024: Group profitability strong with growth and challenges in Australia

News Corp Q1 2024: Group profitability strong with growth and challenges in Australia - November 11, 2023

By James Manning

News Corp chief executive Robert Thomson has reported financial results for the three months ended September 30, 2023, the first quarter of financial year 2024.

“We had a sterling start to the new fiscal year, with rising revenues and increased profitability despite difficult economic conditions in some of our markets,” Thomson said this morning on the earnings call.

“Our first quarter revenues were slightly higher at $2.5 billion, while our profitability rose 4%, marking the second consecutive quarter of profit growth.

“Our positive performance in the quarter follows the three most profitable years since the creation of the new News Corp.”

News Corp Q1, 2024

*click here for full article

https://www.mediaweek.com.au/news-corp-q1-2024-group-profitability-strong-with-growth-and-challenges-in-australia/

(MediaWeek)

Social Media

Greg Tingle

MediaWeeks' James Manning with a deep dive and crunching numbers on The Foxtel Group. The likes of MAX (ex HBO), ESPN (now has AEW coming up).and tubi (aka "The Netflix Killer") will certainly disrupt and shake things up. WWE (via WWE Live on BINGE) and UFC (via Main Event) are helping keep audiences. Who will fill the void from WWE since they are going to USA Network. UFC is improving Fight Pass, but FOX likely knows this already. AEW will be running over ESPN for Australia as the Pacific region. 7Plus got some ONE Champion and tubi got some older ONE clips. We hope that BINGE will continue to wow the combat sports audience for a long time to come. Some domino and flow on effects from the US market are likely to be felt in Australia by consumers in the next 3 to 5 months is my estimating. Aussie TV audiences are still spoiled for choice - even with the excess of adds, be it sports betting, insurance, pizzas, coffee and beverage makers or whatever. Advertising still makes much of the commercial business go round and Lachlan Murdoch and associates and News Corp are all too well are of it. You've got to have quality and staple programming to keep the audience hooked for binge sessions by the eyeballs! Back to the number crunching. 

Blog: The Winning Team

Blog

The Winning Team

Bobby Lashley (Image credit: WWE)

Ricochet (Image credit: WWE)

Karrion Cross (Image credit: Karrion Kross)

News Media Blogger: News Media

News Media Blogger

Media’s $100b man says the ad market has room to grow - October 2023

Christian Juhl sits atop a $100 billion-a-year budget and is one of the world’s most powerful media executives.

As the global boss of GroupM, the biggest advertising buying group in the world, he oversees the combined spending power for thousands of brands, including Ford, Colgate-Palmolive, Google, Nestlé, Unilever, Mars and Coca-Cola.

GroupM uses that scale to buy media space and sell it back to its clients. Each year, according to the best independent estimates, GroupM spends almost $US64 billion ($101 billion) of its clients’ money on ads.

At that level, a media executive can talk in sweeping, market-wide statements. Wars in the Middle East and Ukraine, clear inflationary pressures, an unsteady future for commercial real estate, and higher interest rates will have tremendous impact on advertising and media markets. It just hasn’t been fully felt yet, Mr Juhl said.

Locally, the ad industry accounts for $53 billion, or 2.1 per cent of GDP, new research released on Friday found. GroupM predicted advertising revenue – how much the world’s advertisers spend – will grow 5.9 per cent in 2023 and 6 per cent in 2024.

“I certainly see all of those unknowns out there, that makes you careful about the future,” Mr Juhl said.

“But generally, I think it’s been a pretty resilient marketplace. We’ve still been able to provide growth for our clients during that time period. I’m still cautiously optimistic we can find ways of growth through this.”

Advertising is going through a resurgence, he said. Rolling lockdowns and forced isolation during COVID-19 drove huge adoption of digital channels. Meta burned billions of dollars on a metaverse then launched a Twitter clone called Threads, TikTok kept growing at breakneck speed, and Netflix, Amazon Prime Video and Disney+ have all started adding advertising-subsidised tiers to their platforms.

“Advertising has always been a really important part of the economy. It was more surprising when you had [Netflix executives] Reed Hastings or Ted Sarandos saying, ‘We’ll never take advertising on Netflix’,” Mr Juhl said.

“How do you have such large valuable audiences and not open it up in a meaningful way to brands? [Now] there’s probably more inventory available than there’s been in a long time.”

The days of the massive, culture-defining 30- or 60-second ad spot are fading, Mr Juhl said, despite the drawcards of the Super Bowl and the Olympics. “But, largely, viewership on those has been on the decline for some time,” he said.

Likewise, the resurgence of advertising is happening while tech and media companies slash costs. That’s an inevitable correction, he said.

“There’s been so much stimulus put into the market, and there’s been so much growth post COVID, that there’s a natural time right now where I think a lot of companies are just [thinking], ‘Should we slow down?’ So I think that’s more of a natural cycle than sort of ‘Hey, let’s panic and run for the hills,’” Mr Juhl said.

“You have to look at that in the grand scheme of things. We’re still looking at a massive growth mountain over the last four years.”

The true impact of rapid interest rate rises is yet to be fully felt, he said. At some point, that will severely hit consumer spending. But Mr Juhl is upbeat about the future. Government interventions to rescue businesses like Silicon Valley Bank should give some confidence to the market.

“I wouldn’t underestimate governments changing positions quickly in face of all this uncertainty to provide security for those that have been over-extended,” he said. “What happened? They bailed them out. There’s reason to still be optimistic.”

UFC

KHAMZAT CHIMAEV: SMASH EVERYONE AND GET ALL THE BELTS

UFC Superstar Khamzat Chimaev’s Desire To Crush The Best In The World Continues As He Faces Former Welterweight Champion At UFC 294: Makhachev vs Volkanovski 2

Nothing was going to stop Khamzat Chimaev from fighting at UFC 294: Makhachev vs Volkanovski 2. After more than a year on the sidelines, “Borz” didn’t care who he faced or at what weight class – he just wants to fight, and he made that clear by accepting Kamaru Usman at middleweight after his bout with Paulo Costa fell through just over a week ago.

The 29-year-old superstar told reporters in Abu Dhabi at UFC 294 media day that the whole process of switching from fighting Costa to fighting Usman was a simple one.

“My manager called me to fight Usman and I said ‘OK, let’s go’,” Chimaev said. “For me, it doesn’t matter.”

When it became clear that Costa was going to have to pull out of their middleweight bout due to an infection in his elbow, Chimaev couldn’t help but feel desperate for a fight. He wrote a message to UFC CEO Dana White begging for a fight with anyone. Ranked, unranked, veteran, or newcomer.

“I wrote Dana White and I said, ‘Brother, give me someone, I need to fight,’” Chimaev recalled. “But then my manager called so I deleted the message.”

Once the fight was announced, many fans were thrilled to find out Chimaev was going to fight Usman in a matchup between the former welterweight champion and one of the division’s top contenders.

But Chimaev moved up to middleweight following a weight miss at UFC 279 and that’s how the fight with Costa came about. Now it’s Usman, and Chimaev is just as excited as the fans to finally showcase what he can do against “The Nigerian Nightmare”.

“Since day one when I get to the UFC, everyone spoke about Khamzat and Usman and our wrestling skills and our striking – all of these things. He’s an old version, I’m new. Like iPhones come out - he’s like iPhone 5 and I’m like iPhone Pro,” Chimaev joked. “If there is gold there, of course he’s going to cut the weight, but he couldn’t take the belt so that’s why he asked [to step in]. I’m Khamzat Chimaev. That’s why he comes up to fight to fight me. The guy comes for money, and the money fight is me.”

Chimaev knows that the public applauds Usman’s decision to step in, and while that’s well deserved, he also knows that coming in on short notice could potentially give Usman the ability to point to his lack of preparation if he were to lose.

“The guy comes just to make money,” Chimaev said. “Of course, he comes to win, everyone comes to the fight to win, but he has all the excuses.”

A win over Usman – and a dominant one like we’ve grown accustomed to seeing from Chimaev – would certainly skyrocket him to the top of the list for title fights at both welterweight and middleweight.

Chimaev believes his UFC career is just getting started. He’s planning on being at the top for the next ten years.

He’s confident that he’ll end up facing Costa at some point and he also has his sights on fighting with Israel Adesanya, battling middleweight champion Sean Strickland, and competing with welterweight champion Leon Edwards.

And that’s exactly what Chimaev wants. He wants to face the best in the world and beat the best in the world in a way that no one has ever seen before. If he can do that, he isn’t concerned with how long it takes him to get to a title shot.

He knows that getting belts and records is inevitable.

“I want to fight the best guys. It’s not fun to watch if I’m going to smash somebody that nobody knows. It’s not going to make UFC any money,” Chimaev said. “I’m not after just the title; I’m after all the heads in the UFC. Smash somebody, make money and be happy.

“If I smash everyone, finish everyone, they have to give me all belts.”

UFC

Dana White Announces UFC 294 Co-Main Event

KAMARU USMAN TO FACE KHAMZAT CHIMAEV IN UFC 294 CO-MAIN EVENT

Former Welterweight Champion Replaces Paulo Costa At UFC 294; Faces Rising Star Chimaev

The UFC 294 card continued it evolution Wednesday when UFC CEO Dana White took to social media to announce a major change to the co-main event.

“You know what we’ve been dealing with this week. We just got the big fight done yesterday, the highly anticipated rematch in Abu Dhabi: Makhachev vs Volkanovski,” he said, referencing Tuesday evening’s announcement that Charles Oliveira was injured and would be replaced by the featherweight champion Volkanovski.

“Now you’ve been waiting for the co-main event. Costa’s hurt…we got it done. The No. 4 welterweight in the world, Khamzat Chimaev, is moving up to middleweight and he will face the No. 1 welterweight in the world: Kamaru Usman.”

Usman was one of the most dominant champions in UFC welterweight history before dropping the only two losses of his career back-to-back vs current champion Leon Edwards. He’ll look to build another run to the title, beginning on just 9 days notice vs Chimaev October 21.

Chimaev has become appointment viewing since joining the UFC roster in 2020. Undefeated in his 12 professional bout, with most of his wins coming within the first two rounds, his dynamic style remains a puzzle yet to be solved.

“No. 1 vs No. 4 at middleweight, Usman vs Chimaev,” White said excitedly. “I will see you in Abu Dhabi!”

UFC

CHARLES OLIVEIRA OUT, ALEXANDER VOLKANOVSKI IN AGAINST ISLAM MAKHACHEV AT UFC 294

Featherweight Champion Alexander Volkanovski Replaces Injured Charles Oliveira For Lightweight Ttile Rematch Against Islam Makhachev

UFC CEO Dana White announced a change for the main event at UFC 294 in Abu Dhabi. Featherweight champion Alexander Volkanovski will step in against lightweight champion Islam Makhachev after Charles Oliveira was forced to pull out of their scheduled rematch. The main event between Makhachev and Volkanovski is a rematch of their epic duel from February at UFC 284 in Perth, Australia, where Makhachev bested “The Great” via unanimous decision. 

The previous bout between Makhachev and Volkanovski was a back-and-forth affair in front of an electric Australian crowd, who were in full voice supporting their fellow countryman at UFC’s first event in Australia since October 2019. Makhachev successfully defended his title, but some believed Volkanovski did enough to earn double-champ status that night. After the fight, the two champions shared pleasantries, and Volkanovski started pining for a rematch – even saying he was keen to fight Makhachev in Abu Dhabi. 

A few months later, Volkanovski returned to the featherweight division to defend his 145-pound belt against interim featherweight champion Yair Rodriguez at the end of International Fight Week at UFC 290. Makhachev, on the other hand, has not competed since their initial bout. Headlining UFC’s pay-per-view in Abu Dhabi for a second consecutive year, Makhachev hoped to also repeat his performance at UFC 280 when he submitted Oliveira in the second round to win the lightweight title his mentor and close friend Khabib Nurmagomedov once held. 

The disappointment for Oliveira, meanwhile, is understandably high. “Do Bronx” was adamant that he was too caught up in the intensity of the first fight with Makhachev, particularly after Oliveira was forced to vacate the title when he missed weight before knocking out Justin Gaethje at UFC 274 in Arizona, and thusly underperformed.

Oliveira, never a stranger to bouncing back from adversity, showed he was still one of the best lightweights in the world when he ran through Beneil Dariush at UFC 289, snapping Dariush’s 8-fight win streak.

While one can assume the winner in Abu Dhabi will face Oliveira next, it does get a bit more complicated should Volkanovski win a second belt. That opens the door to a trilogy, a Volkanovski-Oliveira fight or even a situation involving Justin Gaethje, whom many believed earned a title shot with his epic knockout win over Dustin Poirier at UFC 291 for the BMF title. 

All that said, the Abu Dhabi fans are in for a treat with UFC 294: Makhachev vs Volkanovski 2 on October 21.

(UFC)

UFC 294 Tale Of The Tape and Fight Card

TALE OF THE TAPE

Islam Makhachev

Age: 31

Record: 24-1

Height: 178cm

Reach: 179cm

Leg reach: 103cm

Alexander Volkanovski

Age: 35

Record: 26-2

Height: 168cm

Reach: 182cm

Leg reach: 91cm

THE BETTING ODDS?

Volkanovski is once again the underdog despite coming extremely close to pulling off an upset in his first fight against Makhachev.

Volkanovski to win — $3.10

Volkanovski win TKO/KO — $6.25

Volkanovski win via points/decision — $5.80

Volkanovski win via submission — $26

Makhachvev to win — $1.37

Makhachev win via TKO/KO — $6

Makhachev win via points/decision — $2.74

Makhachev win via submission — $4

Draw — $51

FULL UFC 294 CARD (ALL TIMES AEDT)

Main Card (from 5am AEDT)

Islam Makhachev (c) v Alexander Volkanovski for the UFC lightweight title

Kamaru Usman v Khamzat Chimaev — middleweight

Magomed Ankalaev v Johnny Walker — light heavyweight

Ikram Aliskerov v Warlley Alves — middleweight

Said Nurmagomedov v Muin Gafurov — bantamweight

Prelims (from 1am AEDT)

Tim Elliott v Muhammad Mokaev — flyweight

Mohammad Yahya v Trevor Peek — lightweight

Javid Basharat v Victor Henry — bantamweight

Abu Azaitar v Sedriques Dumas — middleweight

Mike Breeden v Anshul Jubli — lightweight

Nathaniel Wood v Muhammad Naimov — featherweight

Viktoriia Dudakova v Jinh Yu Frey — women’s strawweight

Shara Magomedov v Bruno Silva — middleweight

News Media Blogger Blog: The Game Of SEO and Digital Business

News Media Blogger Blog 

PR, SEO and SEM News

Human and A.I elements

PR, SEO and SEM Powers Business And Online Business Exposure via Internet Matrix Of Things Says Media Man

Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.

Summaey, Key Points and Keywords

Digital technology has transformed how brands connect with their audiences.

To connect successfully, brands need to take an integrated approach.

Combining the strengths of PR and SEO is one aspect that delivers benefits across a brand's entire marketing strategy.

When talking about how digital technology transformed brands and marketing, most marketers are quick to point out the arrival of new digital marketing channels and the influence of social media. But what about public relations (PR) and search engine optimization (SEO)?

Traditionally, most brand teams would have considered PR and SEO separately or even left SEO to their website teams. As the two disciplines come closer together, brands are starting to see the benefits of integrating PR and SEO.

Understanding the relationship of PR and SEO in digital marketing

The Public Relations Society of America defines PR as a "strategic communications process that builds mutually beneficial relationships between organizations and their publics." Just a few decades ago, PR professionals relied mainly on newspapers, magazines and broadcast outlets to spread their messages. Today, they have a far wider choice of channels, most of them digital.

SEO, on the other hand, is firmly linked to the digital age. The term describes how teams increase their brand's visibility and ranking on search engine results pages. As Google puts it, SEO is about "helping search engines understand and present content."

Both PR and SEO rely on understanding the brand's audiences and taking a strategic approach to reaching those audiences. While they have traditionally pursued that goal separately, brand teams and company leadership teams are starting to realize that combining their efforts can create previously unknown synergies.

The best marketing strategies have a few things in common. They are built on a central message or a set of messages woven through the entire campaign. They also use the combined power of a variety of different (digital) marketing channels, making sure that their core messages are recognizable across all of them. Lastly, they are based on a solid strategy and clear objectives. Both of those ensure each strategic element contributes toward achieving the objectives.

Use the same principles to integrate PR and SEO and take advantage of the power of public relations to support search engine rankings. Here are four ways PR supports SEO.

Backlinks

Backlinks from high-ranking, influential websites can transform your rankings. So, how can you convince other websites to link to yours? Enter PR. Compelling storytelling is the strength of PR. Use that strength to craft content others would like to share on their platforms.

Consider blog posts, case studies, or high-quality video content to attract the attention of your target brands. Don't be afraid to send direct links to their brand teams or tag relevant brands if you share social media content.

In most cases, you will spend some time building a relationship before others backlink to you. Stay the course, and you will reap the rewards in the long term.

Keyword research

You don't need to be an SEO expert to understand the importance of keyword research. Knowing how potential customers search for you and optimizing your website accordingly are cornerstones of successful search engine marketing.

To be effective, keyword research needs to include the actual words your audience is looking for and the search intent. Once both are clear, your SEO team needs to share them with your PO professionals. Applying keyword research results only to your website would mean missing out on a large part of the opportunity.

Integrating SEO and content marketing

So-called keyword stuffing no longer works for successful SEO. Search engines are looking for well-organized content that adds value to the person who initiated the search. However, that does not mean that you should remove SEO keywords from your PR content.

The opposite is the case: Skilled PR professionals can utilize target keywords without compromising their storytelling. Think about thought leadership articles, social media posts, and even press releases – all of these forms of content can contribute toward higher rankings.

Monitoring and measuring performance

Measuring the performance and effectiveness of your efforts is critical to understanding what is working and what needs to be adapted. Start by establishing clear key performance indicators (KPIs) to allow you to benchmark successes and understand where improvement is needed.

Most search engines offer a range of analytics tools to help you understand your performance. Make sure those are set up and ready to monitor your activity right from the start.

Best practices

Both PR and SEO require mid- to long-term commitment. Over time, their impact builds up and grows stronger. That is why some of the brands reaping the most noticeable results started their integration a few years ago.

Airbnb, for example, developed relationships with leading influencers and thought leaders as early as 2015 to create content that helped users experience key cities and drove traffic to the accommodation platform. The content created by those influencers contributed to Airbnb's search engine rankings.

Inbound marketing and sales platform Hubspot is another example of a brand integrating PR and SEO successfully. The company realized in 2017 that previous approaches to SEO were no longer as effective. To maximize the potential of their content for search engine rankings, the team not only integrated its own approach but even built a tool customers could use to validate the potential effectiveness of content before creating it.

News

SEO Tips For A Small Business

In the digital age, having a strong online presence is crucial for the success of any small business. Search Engine Optimization (SEO) plays a pivotal role in improving your website’s visibility on search engines like Google, which can drive more organic traffic and potential customers to your site. While SEO can be a complex and ongoing process, there are several quick and effective strategies that small businesses can implement to boost their online presence. In this article, we’ll explore some simple and quick SEO strategies tailored to small businesses.

Optimize Your Website’s On-Page Elements

One of the fundamental aspects of SEO is on-page optimization. This involves optimizing various elements on your website to make it more search engine-friendly:

a. Keyword Research: Identify relevant keywords and phrases that potential customers are likely to search for. Use tools like Google Keyword Planner or SEMrush to find valuable keywords for your niche.

b. Title Tags: Create unique, descriptive, and keyword-rich title tags for each page on your website. These tags appear as the clickable headline in search engine results and should accurately represent the content of the page.

c. Meta Descriptions: Craft compelling meta descriptions that provide a concise summary of your page’s content. Include relevant keywords and a call to action to encourage clicks.

d. Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content and make it more readable for both users and search engines. Include keywords naturally in your headers.

e. Image Optimization: Compress and optimize images on your website to improve page load speed. Add descriptive alt text to your images for accessibility and SEO benefits.

Create High-Quality, Relevant Content

Content is king in the world of SEO. Producing high-quality, informative, and engaging content is essential for attracting and retaining visitors. Consider the following tips:

a. Blogging: Start a blog on your website and regularly publish articles related to your industry, products, or services. Share valuable insights, tips, and solutions to common problems.

b. Keyword Integration: Incorporate your target keywords naturally into your content. Avoid keyword stuffing, which can harm your SEO efforts.

c. Visual Content: Use a mix of text, images, videos, and infographics to make your content more engaging and shareable.

d. Regular Updates: Keep your content fresh and up to date. Outdated information can negatively impact your search rankings.

e. Internal Linking: Link to other relevant pages on your website to improve user navigation and help search engines understand your site’s structure.

Mobile Optimization

With the majority of internet users browsing on mobile devices, mobile optimization is no longer optional. Google considers mobile-friendliness a significant ranking factor. Ensure your website is responsive, loads quickly on mobile devices, and offers a seamless user experience.

Claim and Optimize Your Google My Business Listing

Local SEO is essential for small businesses that serve specific geographic areas. Google My Business (GMB) is a free tool that allows you to manage your business listing on Google. Here’s what you should do:

a. Claim Your Listing: Claim and verify your business on GMB to appear in local search results and on Google Maps.

b. Accurate Information: Ensure your business name, address, phone number, and hours of operation are accurate and consistent across all online platforms.

c. Reviews: Encourage satisfied customers to leave reviews on your GMB listing. Respond to reviews, both positive and negative, to engage with customers and improve your online reputation.

d. Posts and Updates: Use GMB to post updates, promotions, events, and other relevant information to attract local customers.

Build Quality Backlinks

Backlinks (links from other websites to yours) are a vital ranking factor in SEO. However, it’s essential to focus on quality over quantity. Here’s how to build quality backlinks:

a. Guest Blogging: Contribute guest posts to reputable websites in your industry. Ensure the content is valuable and relevant to the host site’s audience.

b. Local Directories: List your business on local directories, industry-specific directories, and review sites like Yelp and TripAdvisor.

c. Social Media: Share your content on social media platforms to increase its visibility and potentially earn natural backlinks when others link to your content.

d. Influencer Outreach: Collaborate with influencers or experts in your niche who can link to your website or mention your products/services.

Conclusion

SEO is a powerful tool for small businesses looking to compete in the digital marketplace. While SEO is an ongoing process, these quick strategies can help you get started and see noticeable improvements in your website’s search engine visibility. Remember that SEO requires patience, monitoring, and adaptation to stay ahead in the competitive online landscape. By consistently implementing these strategies, your small business can establish a stronger online presence and attract more potential customers.

Local SEO

In today's digital age, 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If you're not optimizing for local search, you're missing out on a significant chunk of potential customers right in your vicinity.

The web is a bustling hub of business opportunities. If you're a local enterprise looking to stand out, our tailored Local SEO strategies can position you at the forefront of your industry. Our skilled team of Local SEO experts has a proven track record of delivering results for businesses on the east coast of Australia.

We understand the Australian market, its nuances, and what the local audience is searching for. Our strategies have helped numerous businesses rank on the first page of search results.

Our Local SEO packages are designed to be budget-friendly, making them accessible to businesses of all sizes. Our team is just a call away to address any of your concerns or to provide updates.

Our deep understanding of the Aussie market, combined with our expertise in local SEO, has allowed numerous businesses to achieve and maintain a strong online presence in the region. We pride ourselves on our commitment to delivering tangible results and our dedication to our clientele.

SEO

Media Man (Digital), a leading expert SEO marketing company in Australia, is here to skyrocket your online visibility and drive targeted traffic to your website. With our cutting-edge strategies and proven techniques, we ensure that your business stays on top of search engine rankings, generating higher conversions and maximising your ROI. Our team of skilled professionals will work closely with you to understand your unique business needs and tailor a customised SEO strategy that delivers exceptional results. 

Don't let your competitors steal the spotlight. Get in touch with Media Man and watch your online presence soar!

Media Man Marketing CEO and Founder Greg Tingle sees success in SEO, storytelling and cormering niche markets such as casino news, casino games, casino innovational, mixed martial arts (MMA), pro wrestling (WWE, AEW etc), surf culture, online advertising agencies, MBS (Mind, Body and Spirit) and gaming, casinos and hotels).

Digital Marketing Agency 

20 Best Digital Marketing Agencies

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digitaluncovered.com › best-digital-marketing20 Best Digital Marketing Agencies in Sydneydigitaluncovered.com › best-digital-marketing CachedPerth SEO Studio. Perth SEO Studio one of Australia’s top digital marketing agencies is based in Sydney and specializes in helping businesses enhance their online presence and achieve higher rankings in organic search results. Wonderful Digital. Wonderful Digital is an award-winning digital marketing agency based in Sydney Australia. With their extensive range of services including SEO PPC social media marketing and website design they have established themselves as one of Australia’s best digital marketing agencies. Humaan. Humaan is a reputable digital marketing agency based in Sydney Australia. With a team of experienced professionals Humaan offers many services including website design and development SEO social media marketing and content creation. Due North. Due North is a renowned digital marketing agency based in Sydney Australia. Their extensive services encompass SEO PPC advertising social media management and content marketing.

Best Digital Marketing Agencies in Sydney | Digital Agency …

Explore the top digital marketing agencies in Sydney. Creative and b2b digital marketing companies offering branding web design UX design eCommerce SEO content marketing PPC email marketing online marketing and social media marketing services in Sydney.

Sydney Digital Marketing Agency ™️ | Digital MarketingDone …

Ready to achieve real business growth with a comprehensive customised digital marketing strategy? Sydney Digital Marketing Agency works with business owners and marketing managers to accelerate revenue growth using Google Ads Social Media SEO Email Marketing and Marketing Automation.

Best Digital Marketing Agencies in Sydney 2023 | Semrush

TOP Professional Digital Marketing Companies in Sydney. List of TOP 26 Digital Marketing Agencies in Sydney. Discover the most skilled marketing agencies from our community to outsource your marketing to.

Top Digital Marketing Companies in Sydney – DesignRush

Readers and online entrepreneurs, that's the SEO News for the day. Tell them Media Man sent you.

Good web surfing and wrestling with the web across the The Internet Matrix Of Things.

By Media Man with some modest assist from A.I!  Bard, xAI, Bing et al. Man over machine!

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Blog: News Media

Blog

Media’s $100b man says the ad market has room to grow - October 2023

Christian Juhl sits atop a $100 billion-a-year budget and is one of the world’s most powerful media executives.

As the global boss of GroupM, the biggest advertising buying group in the world, he oversees the combined spending power for thousands of brands, including Ford, Colgate-Palmolive, Google, Nestlé, Unilever, Mars and Coca-Cola.

GroupM uses that scale to buy media space and sell it back to its clients. Each year, according to the best independent estimates, GroupM spends almost $US64 billion ($101 billion) of its clients’ money on ads.

At that level, a media executive can talk in sweeping, market-wide statements. Wars in the Middle East and Ukraine, clear inflationary pressures, an unsteady future for commercial real estate, and higher interest rates will have tremendous impact on advertising and media markets. It just hasn’t been fully felt yet, Mr Juhl said.

Locally, the ad industry accounts for $53 billion, or 2.1 per cent of GDP, new research released on Friday found. GroupM predicted advertising revenue – how much the world’s advertisers spend – will grow 5.9 per cent in 2023 and 6 per cent in 2024.

“I certainly see all of those unknowns out there, that makes you careful about the future,” Mr Juhl said.

“But generally, I think it’s been a pretty resilient marketplace. We’ve still been able to provide growth for our clients during that time period. I’m still cautiously optimistic we can find ways of growth through this.”

Advertising is going through a resurgence, he said. Rolling lockdowns and forced isolation during COVID-19 drove huge adoption of digital channels. Meta burned billions of dollars on a metaverse then launched a Twitter clone called Threads, TikTok kept growing at breakneck speed, and Netflix, Amazon Prime Video and Disney+ have all started adding advertising-subsidised tiers to their platforms.

“Advertising has always been a really important part of the economy. It was more surprising when you had [Netflix executives] Reed Hastings or Ted Sarandos saying, ‘We’ll never take advertising on Netflix’,” Mr Juhl said.

“How do you have such large valuable audiences and not open it up in a meaningful way to brands? [Now] there’s probably more inventory available than there’s been in a long time.”

The days of the massive, culture-defining 30- or 60-second ad spot are fading, Mr Juhl said, despite the drawcards of the Super Bowl and the Olympics. “But, largely, viewership on those has been on the decline for some time,” he said.

Likewise, the resurgence of advertising is happening while tech and media companies slash costs. That’s an inevitable correction, he said.

“There’s been so much stimulus put into the market, and there’s been so much growth post COVID, that there’s a natural time right now where I think a lot of companies are just [thinking], ‘Should we slow down?’ So I think that’s more of a natural cycle than sort of ‘Hey, let’s panic and run for the hills,’” Mr Juhl said.

“You have to look at that in the grand scheme of things. We’re still looking at a massive growth mountain over the last four years.”

The true impact of rapid interest rate rises is yet to be fully felt, he said. At some point, that will severely hit consumer spending. But Mr Juhl is upbeat about the future. Government interventions to rescue businesses like Silicon Valley Bank should give some confidence to the market.

“I wouldn’t underestimate governments changing positions quickly in face of all this uncertainty to provide security for those that have been over-extended,” he said. “What happened? They bailed them out. There’s reason to still be optimistic.”

UFC

KHAMZAT CHIMAEV: SMASH EVERYONE AND GET ALL THE BELTS

UFC Superstar Khamzat Chimaev’s Desire To Crush The Best In The World Continues As He Faces Former Welterweight Champion At UFC 294: Makhachev vs Volkanovski 2

Nothing was going to stop Khamzat Chimaev from fighting at UFC 294: Makhachev vs Volkanovski 2. After more than a year on the sidelines, “Borz” didn’t care who he faced or at what weight class – he just wants to fight, and he made that clear by accepting Kamaru Usman at middleweight after his bout with Paulo Costa fell through just over a week ago.

The 29-year-old superstar told reporters in Abu Dhabi at UFC 294 media day that the whole process of switching from fighting Costa to fighting Usman was a simple one.

“My manager called me to fight Usman and I said ‘OK, let’s go’,” Chimaev said. “For me, it doesn’t matter.”

When it became clear that Costa was going to have to pull out of their middleweight bout due to an infection in his elbow, Chimaev couldn’t help but feel desperate for a fight. He wrote a message to UFC CEO Dana White begging for a fight with anyone. Ranked, unranked, veteran, or newcomer.

“I wrote Dana White and I said, ‘Brother, give me someone, I need to fight,’” Chimaev recalled. “But then my manager called so I deleted the message.”

Once the fight was announced, many fans were thrilled to find out Chimaev was going to fight Usman in a matchup between the former welterweight champion and one of the division’s top contenders.

But Chimaev moved up to middleweight following a weight miss at UFC 279 and that’s how the fight with Costa came about. Now it’s Usman, and Chimaev is just as excited as the fans to finally showcase what he can do against “The Nigerian Nightmare”.

“Since day one when I get to the UFC, everyone spoke about Khamzat and Usman and our wrestling skills and our striking – all of these things. He’s an old version, I’m new. Like iPhones come out - he’s like iPhone 5 and I’m like iPhone Pro,” Chimaev joked. “If there is gold there, of course he’s going to cut the weight, but he couldn’t take the belt so that’s why he asked [to step in]. I’m Khamzat Chimaev. That’s why he comes up to fight to fight me. The guy comes for money, and the money fight is me.”

Chimaev knows that the public applauds Usman’s decision to step in, and while that’s well deserved, he also knows that coming in on short notice could potentially give Usman the ability to point to his lack of preparation if he were to lose.

“The guy comes just to make money,” Chimaev said. “Of course, he comes to win, everyone comes to the fight to win, but he has all the excuses.”

A win over Usman – and a dominant one like we’ve grown accustomed to seeing from Chimaev – would certainly skyrocket him to the top of the list for title fights at both welterweight and middleweight.

Chimaev believes his UFC career is just getting started. He’s planning on being at the top for the next ten years.

He’s confident that he’ll end up facing Costa at some point and he also has his sights on fighting with Israel Adesanya, battling middleweight champion Sean Strickland, and competing with welterweight champion Leon Edwards.

And that’s exactly what Chimaev wants. He wants to face the best in the world and beat the best in the world in a way that no one has ever seen before. If he can do that, he isn’t concerned with how long it takes him to get to a title shot.

He knows that getting belts and records is inevitable.

“I want to fight the best guys. It’s not fun to watch if I’m going to smash somebody that nobody knows. It’s not going to make UFC any money,” Chimaev said. “I’m not after just the title; I’m after all the heads in the UFC. Smash somebody, make money and be happy.

“If I smash everyone, finish everyone, they have to give me all belts.”

UFC

Dana White Announces UFC 294 Co-Main Event

KAMARU USMAN TO FACE KHAMZAT CHIMAEV IN UFC 294 CO-MAIN EVENT

Former Welterweight Champion Replaces Paulo Costa At UFC 294; Faces Rising Star Chimaev

The UFC 294 card continued it evolution Wednesday when UFC CEO Dana White took to social media to announce a major change to the co-main event.

“You know what we’ve been dealing with this week. We just got the big fight done yesterday, the highly anticipated rematch in Abu Dhabi: Makhachev vs Volkanovski,” he said, referencing Tuesday evening’s announcement that Charles Oliveira was injured and would be replaced by the featherweight champion Volkanovski.

“Now you’ve been waiting for the co-main event. Costa’s hurt…we got it done. The No. 4 welterweight in the world, Khamzat Chimaev, is moving up to middleweight and he will face the No. 1 welterweight in the world: Kamaru Usman.”

Usman was one of the most dominant champions in UFC welterweight history before dropping the only two losses of his career back-to-back vs current champion Leon Edwards. He’ll look to build another run to the title, beginning on just 9 days notice vs Chimaev October 21.

Chimaev has become appointment viewing since joining the UFC roster in 2020. Undefeated in his 12 professional bout, with most of his wins coming within the first two rounds, his dynamic style remains a puzzle yet to be solved.

“No. 1 vs No. 4 at middleweight, Usman vs Chimaev,” White said excitedly. “I will see you in Abu Dhabi!”

UFC

CHARLES OLIVEIRA OUT, ALEXANDER VOLKANOVSKI IN AGAINST ISLAM MAKHACHEV AT UFC 294

Featherweight Champion Alexander Volkanovski Replaces Injured Charles Oliveira For Lightweight Ttile Rematch Against Islam Makhachev

UFC CEO Dana White announced a change for the main event at UFC 294 in Abu Dhabi. Featherweight champion Alexander Volkanovski will step in against lightweight champion Islam Makhachev after Charles Oliveira was forced to pull out of their scheduled rematch. The main event between Makhachev and Volkanovski is a rematch of their epic duel from February at UFC 284 in Perth, Australia, where Makhachev bested “The Great” via unanimous decision. 

The previous bout between Makhachev and Volkanovski was a back-and-forth affair in front of an electric Australian crowd, who were in full voice supporting their fellow countryman at UFC’s first event in Australia since October 2019. Makhachev successfully defended his title, but some believed Volkanovski did enough to earn double-champ status that night. After the fight, the two champions shared pleasantries, and Volkanovski started pining for a rematch – even saying he was keen to fight Makhachev in Abu Dhabi. 

A few months later, Volkanovski returned to the featherweight division to defend his 145-pound belt against interim featherweight champion Yair Rodriguez at the end of International Fight Week at UFC 290. Makhachev, on the other hand, has not competed since their initial bout. Headlining UFC’s pay-per-view in Abu Dhabi for a second consecutive year, Makhachev hoped to also repeat his performance at UFC 280 when he submitted Oliveira in the second round to win the lightweight title his mentor and close friend Khabib Nurmagomedov once held. 

The disappointment for Oliveira, meanwhile, is understandably high. “Do Bronx” was adamant that he was too caught up in the intensity of the first fight with Makhachev, particularly after Oliveira was forced to vacate the title when he missed weight before knocking out Justin Gaethje at UFC 274 in Arizona, and thusly underperformed.

Oliveira, never a stranger to bouncing back from adversity, showed he was still one of the best lightweights in the world when he ran through Beneil Dariush at UFC 289, snapping Dariush’s 8-fight win streak.

While one can assume the winner in Abu Dhabi will face Oliveira next, it does get a bit more complicated should Volkanovski win a second belt. That opens the door to a trilogy, a Volkanovski-Oliveira fight or even a situation involving Justin Gaethje, whom many believed earned a title shot with his epic knockout win over Dustin Poirier at UFC 291 for the BMF title. 

All that said, the Abu Dhabi fans are in for a treat with UFC 294: Makhachev vs Volkanovski 2 on October 21.

(UFC)

UFC 294 Tale Of The Tape and Fight Card

TALE OF THE TAPE

Islam Makhachev

Age: 31

Record: 24-1

Height: 178cm

Reach: 179cm

Leg reach: 103cm

Alexander Volkanovski

Age: 35

Record: 26-2

Height: 168cm

Reach: 182cm

Leg reach: 91cm

THE BETTING ODDS?

Volkanovski is once again the underdog despite coming extremely close to pulling off an upset in his first fight against Makhachev.

Volkanovski to win — $3.10

Volkanovski win TKO/KO — $6.25

Volkanovski win via points/decision — $5.80

Volkanovski win via submission — $26

Makhachvev to win — $1.37

Makhachev win via TKO/KO — $6

Makhachev win via points/decision — $2.74

Makhachev win via submission — $4

Draw — $51

FULL UFC 294 CARD (ALL TIMES AEDT)

Main Card (from 5am AEDT)

Islam Makhachev (c) v Alexander Volkanovski for the UFC lightweight title

Kamaru Usman v Khamzat Chimaev — middleweight

Magomed Ankalaev v Johnny Walker — light heavyweight

Ikram Aliskerov v Warlley Alves — middleweight

Said Nurmagomedov v Muin Gafurov — bantamweight

Prelims (from 1am AEDT)

Tim Elliott v Muhammad Mokaev — flyweight

Mohammad Yahya v Trevor Peek — lightweight

Javid Basharat v Victor Henry — bantamweight

Abu Azaitar v Sedriques Dumas — middleweight

Mike Breeden v Anshul Jubli — lightweight

Nathaniel Wood v Muhammad Naimov — featherweight

Viktoriia Dudakova v Jinh Yu Frey — women’s strawweight

Shara Magomedov v Bruno Silva — middleweight

Blog: The Winning Team

Blog

The Winning Team

Bobby Lashley (Image credit: WWE)

Ricochet (Image credit: WWE)

Karrion Cross (Image credit: Karrion Kross)