31 March 2010

PartyCasino Wins Media Man Online Casino Award, by Greg Tingle - 31st March 2010

PartyCasino.com Wins Media Man Online Casino Award

PartyCasino.com has been awarded the Media Man and Casino News Media "Online Casino Of The Month".

PartyGaming's igaming suite has grown a custom to winning awards since they first opened for business in 1997.

The competition for the coveted award was intense again this month with massive bids from both WPTCasino.com, Captain Cooks Casino, Virgin Casino, Betfair, PKR and Noble Casino however there can only be one winner... ladies and gentlemen, that's PartyCasino.com

The award follows PartyPoker's EGR Poker Operator Of The Year and PartyGaming also made the shortlist for EGR Operator Of The Year. Recently PartyGaming's PartyPoker.com also won the Casino News Media "Online Poker Website Of The Month".

The Media Man - Casino News Media accolade is based on a combination of elements including user experience, innovation, trustworthiness, customer service, gameplay, affiliate program offerings, newsworthiness and company values.

PartyCasino.com is one of a number of PartyGaming brands.

The most popular PartyCasino.com games of late include Rambo, The Godfather, Sinatra, Slotbox, Call Of Duty 4: Modern Warfare, Mission: Impossible, The Terminator, Cleopatra, Sinatra, Thor, The Incredible Hulk, The Amazing Spider-Man, Monopoly, Resident Evil, Melon Madness, Wheel Of Fortune and Mega Fortune Wheel.

The PartyCasino.com jackpot is currently approaching the $2 million mark. Players can also compete for The Big One and Marvel Hero Jackpot, playing the Marvel super hero themed online slot games.

PartyCasino's most recent game releases include Melon Madness, SlotBox, Rubik's Slot, Beat The Bank, Sands Of Fortune, Tarzan, High Noon and Call Of Duty 4: Modern Warfare.

PartyGaming CEO Jim Ryan has gone on record advising PartyCasino will soon feature more Hollywood blockbuster themed slots. A few in the know journalists and media agents have been recently tipped off that an all time classic movie adaption will be showcased in the PartyCasino portfolio within 3 months. PartyCasino has the world's most impressive line up of Hollywood themed games, and more are just around the corner.

PartyCasino.com and PartyPoker.com customers can also benefit from rewards and bonuses via PartyPoints and the Palladium Lounge. Be certain to check out the PartyCasino exclusive "Cash Machine" that is being championed as one of the greatest online casino promos ever.

Media Man, Casino News Media and Global Gaming Directory do have a b2b relationship with PartyGaming, as they do with dozens of other companies in the gaming, igaming, media and entertainment industry.

Websites

PartyCasino.com

PartyPoker.com

World Poker Tour Casino

Profiles

PartyCasino.com

PartyPoker.com

World Poker Tour

PartyGaming

30 March 2010

Blog: SEO News

Blog

SEO for Businesses



In today's digital landscape, businesses must harness the power of search engine optimization (SEO) to stay competitive and thrive. In this comprehensive guide, we'll explore the numerous benefits of SEO for small businesses and provide actionable tips to help you maximize your online presence.

Introduction to SEO for Small Businesses

SEO is the process of optimizing your website and online content to improve your visibility on search engines like Google. By implementing effective SEO strategies, small businesses can enjoy a myriad of benefits, such as increased organic traffic, better user experience, and higher conversion rates.


Increased Visibility and Brand Awareness

SEO helps small businesses rank higher on search engine results pages (SERPs) for relevant keywords. This increased visibility leads to greater brand awareness, as users are more likely to discover and engage with your business online.

Actionable Tip: Perform keyword research using tools like Google Keyword Planner to identify high-traffic keywords relevant to your business.


Enhanced User Experience

Optimizing your website for SEO often involves improving user experience (UX), such as faster loading times, mobile responsiveness, and intuitive site navigation. A better UX leads to higher user engagement, lower bounce rates, and improved search rankings.

Actionable Tip: Conduct a site audit to identify areas for improvement and implement changes to enhance UX.


Cost-Effective Marketing

Compared to traditional marketing channels, SEO is a cost-effective way to reach your target audience. By investing in SEO, small businesses can generate a higher return on investment (ROI) and allocate their marketing budget more efficiently.

Actionable Tip: Focus on creating high-quality, shareable content to attract organic traffic and backlinks, reducing your reliance on paid advertising.


Targeted and Sustainable Traffic

SEO enables small businesses to attract targeted traffic by ranking for industry-specific keywords. This ensures that the visitors to your site are interested in your products or services, increasing the likelihood of conversion. Additionally, effective SEO strategies result in sustainable, long-term traffic growth.

Actionable Tip: Create and optimize content that addresses the needs and interests of your target audience.


Improved Conversion Rates

By attracting targeted traffic and providing an exceptional user experience, SEO can lead to higher conversion rates. Users who find your website through organic search are more likely to convert into customers, as they are actively seeking solutions that your business offers.

Actionable Tip: Optimize your website for conversions by using clear calls-to-action (CTAs) and simple, user-friendly forms.


Establishing Authority and Trust

A well-optimized website with valuable content and a strong backlink profile establishes your business as an authority in your industry. By ranking high on SERPs, users perceive your brand as trustworthy, which can significantly impact their purchasing decisions.

Actionable Tip: Produce high-quality, informative content and collaborate with industry influencers to build your online reputation and earn valuable backlinks.


Competitive Advantage

Investing in SEO helps small businesses stay ahead of the competition by ranking higher on search results for relevant keywords. By dominating the search results, you can capture a larger market share and increase your brand's visibility.

Actionable Tip: Perform a competitive analysis to identify the strengths and weaknesses of your competitors' SEO strategies and capitalize on any gaps in the market.


Long-term Success

SEO is a long-term investment that can yield significant benefits over time. As search engines continue to evolve, businesses that prioritize SEO will be better equipped to adapt to changing algorithms and maintain their online presence.

Actionable Tip: Stay updated with the latest SEO trends, SEO Tools and best practices to ensure your strategies remain effective and future-proof.


Conclusion

By leveraging the power of SEO, small businesses can enjoy numerous benefits, including increased visibility, enhanced user experience, cost-effective marketing, targeted and sustainable traffic, improved conversion rates, authority and trust establishment, competitive advantage, and long-term success. To maximize these benefits, consistently monitor and refine your SEO strategies to stay ahead in the ever-changing digital landscape.

28 March 2010

PartyCasino delivers the best in online casino entertainment; Cleopatra, Rambo, Sinatra, Call Of Duty 4, Classic Slots, Marvel, Table Games and more

PartyCasino.com continues to deliver the best that the online gaming world has to offer.

The company is maintaining its top position in Asia Pacific and Europe and has released more world class slot games and "Avatar" type technology is on the way.

PartyGaming and in particular, its PartyCasino.com are on a roll.

Under the leadership of CEO Jim Ryan, PartyGaming is maintaining its darling status in the news media and gaming world. Quite an accomplishment since the days when they pulled out of the U.S market.

PartyGaming's leading brands, PartyCasino.com and PartyPoker.com continue to release new features that satisfy their existing clients, in addition to seeing new clients and partners come on board.

They have also built upon the world famous World Poker Tour brand with WPTCasino.com and WPTPoker.com, offering up to $600 bonus for new players.

Some of the key strengths of PartyGaming and its brands include:

Listed on the London Stock Exchange

Branded slot games that can be played for free or played for money. Rambo by StudioCanal, Sinatra by Frank Sinatra Enterprises, Tarzan by Edgar Rice Burroughs, Cleopatra by IGT, Monopoly and Cluedo by Hasbro, Mission: Impossible, Top Gun, The Naked Gun, Saturday Night Fever and High Noon by Paramount Pictures, Resident Evil by Capcom and Sony Pictures Entertainment, The Incredible Hulk, Thor, The Amazing Spider-Man and Fantastic Four by Marvel Entertainment, Call Of Duty 4 by Activision, King Kong by Universal Studios, The Terminator and Gone With The Wind by Metro-Goldwyn-Mayer and so the list goes on. As Marvel Comics icon Stan Lee says, "Excelsior!".

PartyGaming also have their own in house game development team entitled 'The Games Studio', that works in collaboration with their business partners.

New technologies have enabled PartyCasino.com to offer "Live Dealer", in collaboration with EvolutionGaming and "Single Wallet" sees players only having to have one account with PartyGaming even if they choose to play a number of games in the portfolio, from slots, to poker, backgammon, sports betting, bingo et al.

The company has ramped up activities and campaigns across the global from Channel Five in Europe, to business deals with Dutch lottery operators and London Capital Group, PMU in France, all the way down to Australia where world class poker player, Stewart Scott is the regions brand ambassador for PartyPoker.com

Government b2b dealings - PartyGaming announced an exclusive, five-year agreement to provide an online gaming platform for poker and casino games in Denmark for Danske Spil A/S (‘Danske Spil’). Danske Spil is controlled by the Danish Government. PartyGaming earlier this week announced a multi year deal with France gaming and racing operator Pari-Mutuel Urbain.

Industry Awards and Commendations: PartyGaming's PartyCasino.com and PartyPoker.com are multi-time award winners of the Media Man - Casino News Media - Global Gaming Directory "Online Casino of the Month" and all entities have also won a range of annual awards handed out by the well respected eGaming Review.

Exclusives - branded slots, Live Dealer, PartyPoints, Palladium Lounge, Single Wallet and more.

For these reasons and more, if you like games, be it playing for free and fun or playing for money, PartyGaming more than likely has a game for you. Numerous multi language and multi currency options are also available, and the customer service is second to none. Don't just play the game, be the game and feel it at PartyCasino.com

PartyGaming Plc is the world’s leading listed online gaming company. The Group is a constituent of the FTSE 250 share index with its shares listed on The London Stock Exchange under the ticker: PRTY.

*The writer has a b2b relationship with PartyGaming and a number of its brands, as they do with dozens of companies in the gaming and igaming world.

PartyGaming Eyes French With PMU Deal; Global Strategy Sees Punters And Government's Win, by Greg Tingle - 27th March 2010

Websites

PartyCasino.com PartyPoker.com WPTCasino.com WPTPoker.com PartyBingo.com PartyGammon.com PartyBets.com

PartyGaming is aiming to take advantage of the newly regulated online gambling market opening up in France by inking a deal with Pari Mutuel Urbain (PMU) to provide an online poker offering to the French horse racing betting group.

The deal which is understood to be similar to b2b agreements PartyGaming has signed in Italy and Denmark, enables the company to operate its world famous PartyPoker website – provided it wins a licence in the regulated market – as well as power PMU’s poker offering.

Players on both sites will be brought into one poker liquidity pool.

Jim Ryan, PartyGaming’s chief executive, said the company intended to strike other B2B poker deals in France. "The objective is to have the largest poker liquidity pool in France," he said.

PartyGaming declined to disclose terms of the deal. PMU, which has signed up Paddy Power as its partner in sports betting, last year made turnover of €9.3bn and has 6.5m customers.

Wyn Ellis, analyst with Numis, advised the deal could add £5m to 2011 earnings before interest, tax, depreciation and amortisation. "Party has a scale that has allowed it put people and resources into multiple markets to allow it to exploit the changing regulatory environment," Mr Ellis said.

Burt Paul Leyland of Collins Stewart said while the deal would give Party a leading place in the French market, it would not obviously drive revenue.

PartyGaming would have to absorb the loss of revenues coming out of France in the unregulated market, he said, adding that, given the proposed tax rates in the new regime, "Party could easily still be a net loser".

Ryan remains upbeat and positive, emphasising revenues coming out of France were small and that the opportunity for PartyGaming to advertise in France was crucial. "I don’t share the view that we can expect ebit margins to shrink," he said.

France plans to open the new market in time for the start of the World Cup in June. Under the new regime, the PMU is protected by regulations that require bets on horse racing to be pari-mutuel, but fixed-odds betting is allowed on sports.

PartyGaming's global strategy continues to take shape. A return to the United States this year, or next, would likely be the firms jackpot, however they continue to make progress in many regions. Other countries that Party are keen to expand into include Australia, India and South America.

The company's amicable settlement with the U.S Government last year, exceeding $100m, is tangible proof of financial stability and willingness to go the extra mile as to adapt to the market, while satisfying crucial legal requirements. Party's financial strength and positive result for the United States coffers has not gone unnoticed by Government bean counters across the globe. Clearly Party have far greater resources and experience than most of their would be competitors. Mainstream brands Virgin (Games) and Sega are also looking to expand internationally, but in the case of Virgin its more of a non gambling product push. In the eyes of most media and gaming analysts, PartyGaming is way ahead of the pack, with only Harrah's Entertainment giving them a real run for their money in the U.S.

Ryan sees a number of mergers and acquisitions on the cards. Industry buzz of late is that Party may be about to secure a deal with a major Canadian based poker tour brand, and such a deal would add to Party's poker tour portfolio headed up by the World Poker Tour.

"With some acquisitions and major B2B deals already under our belt, we plan to do more in 2010 and I believe we are on course to meet our objective of becoming the world's most valuable online gaming company."

PartyCasino.com remains a big hit for Party and its customers, with Hollywood branded games such as the Sinatra slot, Rambo, The Terminator, Mission: Impossible and Saturday Night Fever enjoying record popularity. The deal with Marvel Entertainment also continues to serve Party, its partners and customers well, and let us not forget upcoming Marvel films, Thor and Spider-Man, that will further propel the Hollywood themed games.

Party is also utilizing the strength of other world class non gaming brands to stand out from the pack. This month PartyCasino players have a chance to win a Porsche playing slot games, a promotion most other competitors would die for.

Australians can currently play virtually all PartyGaming brands including PartyCasino.com, PartyPoker.com, WPTCasino.com, WPTPoker.com, PartyBingo.com, PartyGammon.com and PartyBets.com

Shares in PartyGaming rose ½p to finish at 329.3p on Friday.

*The writer has a b2b agreement with a number of PartyGaming brands, as they do with dozens of companies in the gaming, media and entertainment sector.

Website Network

Global Gaming Directory

Global Gaming Directory.net

Casino News Media

Casino News Media.net

Poker News Media

Racing News Media

Media Man

Blog: SEO Business News

Blog

SEO Business News



In today's digital landscape, businesses must harness the power of search engine optimization (SEO) to stay competitive and thrive. In this comprehensive guide, we'll explore the numerous benefits of SEO for small businesses and provide actionable tips to help you maximize your online presence.

Introduction to SEO for Small Businesses

SEO is the process of optimizing your website and online content to improve your visibility on search engines like Google. By implementing effective SEO strategies, small businesses can enjoy a myriad of benefits, such as increased organic traffic, better user experience, and higher conversion rates.


Increased Visibility and Brand Awareness

SEO helps small businesses rank higher on search engine results pages (SERPs) for relevant keywords. This increased visibility leads to greater brand awareness, as users are more likely to discover and engage with your business online.

Actionable Tip: Perform keyword research using tools like Google Keyword Planner to identify high-traffic keywords relevant to your business.


Enhanced User Experience

Optimizing your website for SEO often involves improving user experience (UX), such as faster loading times, mobile responsiveness, and intuitive site navigation. A better UX leads to higher user engagement, lower bounce rates, and improved search rankings.

Actionable Tip: Conduct a site audit to identify areas for improvement and implement changes to enhance UX.


Cost-Effective Marketing

Compared to traditional marketing channels, SEO is a cost-effective way to reach your target audience. By investing in SEO, small businesses can generate a higher return on investment (ROI) and allocate their marketing budget more efficiently.

Actionable Tip: Focus on creating high-quality, shareable content to attract organic traffic and backlinks, reducing your reliance on paid advertising.


Targeted and Sustainable Traffic

SEO enables small businesses to attract targeted traffic by ranking for industry-specific keywords. This ensures that the visitors to your site are interested in your products or services, increasing the likelihood of conversion. Additionally, effective SEO strategies result in sustainable, long-term traffic growth.

Actionable Tip: Create and optimize content that addresses the needs and interests of your target audience.


Improved Conversion Rates

By attracting targeted traffic and providing an exceptional user experience, SEO can lead to higher conversion rates. Users who find your website through organic search are more likely to convert into customers, as they are actively seeking solutions that your business offers.

Actionable Tip: Optimize your website for conversions by using clear calls-to-action (CTAs) and simple, user-friendly forms.


Establishing Authority and Trust

A well-optimized website with valuable content and a strong backlink profile establishes your business as an authority in your industry. By ranking high on SERPs, users perceive your brand as trustworthy, which can significantly impact their purchasing decisions.

Actionable Tip: Produce high-quality, informative content and collaborate with industry influencers to build your online reputation and earn valuable backlinks.


Competitive Advantage

Investing in SEO helps small businesses stay ahead of the competition by ranking higher on search results for relevant keywords. By dominating the search results, you can capture a larger market share and increase your brand's visibility.

Actionable Tip: Perform a competitive analysis to identify the strengths and weaknesses of your competitors' SEO strategies and capitalize on any gaps in the market.


Long-term Success

SEO is a long-term investment that can yield significant benefits over time. As search engines continue to evolve, businesses that prioritize SEO will be better equipped to adapt to changing algorithms and maintain their online presence.

Actionable Tip: Stay updated with the latest SEO trends, SEO Tools and best practices to ensure your strategies remain effective and future-proof.


Conclusion

By leveraging the power of SEO, small businesses can enjoy numerous benefits, including increased visibility, enhanced user experience, cost-effective marketing, targeted and sustainable traffic, improved conversion rates, authority and trust establishment, competitive advantage, and long-term success. To maximize these benefits, consistently monitor and refine your SEO strategies to stay ahead in the ever-changing digital landscape.